Mary Butler | UX Researcher

hellomarybutler@gmail.com | (+351) 910217032 | www.linkedin.com/in/mary-butler

Experience

LetsGetChecked | Senior UX Researcher

November 2020 - March 2025

  • Develop and execute a UX research strategy aligned with business goals.

  • Identify and prioritise research opportunities to improve product design and user experience.

  • Conduct qualitative and quantitative research, including usability testing, interviews, and surveys.

  • Analyse behavioural and attitudinal data to uncover user needs, pain points, and motivations.

  • Collaborate with product managers, designers, and engineers to integrate research insights.

  • Advocate for user-centred design, influencing product decisions and strategy.

  • Present research findings to senior leadership, shaping product roadmaps and business direction.

  • Synthesise complex data into actionable insights, personas, journey maps, and reports.

  • Utilise analytics, heatmaps, and complementary data sources to enhance research impact.

  • Mentor and guide junior researchers, fostering a culture of UX excellence.

  • Stay ahead of industry trends, emerging research methods, and best practices.

  • Experiment with new tools and techniques to drive innovation in UX research.

  • Ensure all research aligns with regulatory requirements 

CareerFoundry | Mentor

November 2020 - January 2023

  • Guide and support UX design students through their learning journey.

  • Provide constructive feedback on coursework, projects, and case studies.

  • Share industry insights, best practices, and career advice.

  • Foster a growth mindset and encourage critical thinking.

  • Help students build confidence and prepare for real-world UX roles. 

Dept Agency | Senior UX Designer & Researcher

June 2016 - November 2020

  • Lead end-to-end user research projects, from planning to execution and analysis.

  • Identify research opportunities to enhance and expand product offerings.

  • Conduct and analyse user research using methods like interviews, usability testing, and tree testing.

  • Synthesise and communicate research insights to stakeholders, ensuring actionable recommendations.

  • Analyse qualitative and quantitative data to inform UX decisions.

  • Build and maintain a research participant database for streamlined recruitment.

  • Advocate for and grow user research as a core function within the organisation.

  • Shape UX strategy by aligning research findings with business goals.

  • Collaborate with cross-functional teams, including product managers, designers, and engineers.

  • Mentor and support junior team members in their professional growth.

  • Design large-scale information architectures for high-volume content websites.

  • Develop user flows and wireframes to support design and development processes 

Education

Dún Laoghaire Institute of Art, Design and Technology | Master of Science - MSc, User Experience Design  (2018 - 2020)

CareerFoundry | User Experience Design Certificate (2015-2016)

National University of Ireland, Galway | Bachelor of Arts, English, Politics and Sociology, NUI Galway  (2006 - 2010)